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Playing The Long Game Inside Tim Cook’s Apple

iPhone sales have slumped, stock is down, and pundits insist Apple is a tech laggard. But the company may be stronger than ever.

iPhone sales have slumped, stock is down, and pundits insist Apple is a tech laggard. But the company may be stronger than ever.

Eddy Cue doesn’t look like a man in the midst of his toughest year in decades. Sporting an untucked apricot camp shirt and blue jeans over camouflage socks and a pair of blue leather racing shoes from Germany, Apple’s SVP of Internet software and services pulls up a chair at one of the marble-topped tables outside Caffé Macs, the employee restaurant at the heart of Apple’s 23-year-old Cupertino campus. (The company will begin to move into its new “spaceship” HQ next year.) Cue dives right into telling me about his latest horror story:

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